Australia's first stop for a mix of Triathlon and Cycling news, firstoffthebike.com gives triathletes and cyclists the inside edge with news, interviews, comment and race reports from Australia and overseas.

After enjoying a 2 year stint at Australia’s all-sports radio station, 1116AM SEN, First Off the Bike made the transition to the web in late 2007. During the show’s radio days, co-creators and hosts Phil Wrochna and Matt Keenan interviewed some stellar names of the Australian and International triathlon and cycling scene – Luke Bell, Peter Reid, Cadel Evans, Peter Robertson, Emma Snowsill, Brad Kadherfelt, Robbie McEwen, Michellie Jones, Greg Welch … to name a few.

firstoffthebike.com takes the best from the radio show and adds a few new additions to create an informative, irreverent and interactive triathlon and cycling hub.

firstoffthebike.com is an initiative of three degrees sports pty ltd

3 degrees sports is a management, media and coaching services business focused on endurance sports. This specialist consultancy was founded in Melbourne, Victoria in 2006.

what we do

report (v) to tell, relate, to present an account of
through our snapshot of tri happenings at firstoffthebike.com, race previews and reviews and insightful interviews, we keep you informed in an unassuming format

postulate (v) to assert as true without proof, especially as the basis for reasoning
such speculation is rife in our firstoffthebike.com blog and a poll that ponders the truly thorny issues of the day

commentate (v) to serve as a commentator
Some of the triathlon, cycling and endurance events we’ve provided our top-notch brand of commentary for:

• Ironman WA - Busselton (’05, ’06, ’07)
• Ironman Australia – Port Macquarie (’06)
• Melbourne Marathon (’06 & ’07)
• BRW Corporate Triathlon (’06, ’07)
• Around the Bay in a Day (’06)
• Gatorade Triathlon Series (‘05/’06 season, ‘06/’07 season, ‘07/’08 season)
• Active Start All Women’s Triathlon (’04)
• National Age Group Triathlon Olympic Distance Championships (’06, ’07)
• National Triathlon Olympic Distance Championships (’06)
• Revolution Track Series

online marketing (n) activities involved in transferring products or providing services from a producer to consumer via the internet
we provide a cost-effective channel for brands to reach the triathlon and cycling market

coaching (v) to train or instruct
we act as coaching consultants and have a small number of clients on the coaching roster.

what we believe in

• being accountable - for our actions, for delivering on our promise, for treating people with respect
• acting with integrity - we work openly and collaboratively with our clients to deliver value and are honest in everything we do
• challenging convention - taking a leap when it's right to do so

who we are

Phil Wrochna - Director
Bachelor of Arts, Diploma of Education, Level 1 Triathlon Coach

Phil began his love of triathlon, cycling and multi-sports after stumbling across a triathlon magazine in 1988. He took this love of triathlon and raced through all the age groups and at various distances culminating in three Ironman races where he managed to go the distance and get under the famed 10 hour mark in his first attempt in 2003. Phil took his tri habit to the airwaves in 2005 as host and co-creator of Australia’s first commercial radio show dedicated to Triathlon and Cycling. Phil is the founder of both 3 degrees sports pty ltd and firstoffthebike.com.

Deanne Dunne – Marketing Manager & Business Development
Bachelor of Arts, Masters of Marketing, MBA

Deanne brings some corporate pizazz to the 3 degrees sports outfit. An entrepreneurial spirit, she’s been involved in several start-up ventures over the past 8 years and has held corporate communications and change management roles in some of Australia’s leading organizations.

... and our sensational team of supporters and contributors who transcribe, edit, photograph, design, commentate and lend advice to make www.firstoffthebike.com truly hum.